What is Digital Marketing and its Tools

What is Digital Marketing and its Tools

What is Digital Marketing?

Digital marketing involves promoting various products and services through many digital channels using both network and mobile technology. Generally, Push and pull marketing techniques are applied, targeting consumers directly and indirectly. The Detailed information about What is Digital Marketing and its Tools, Join Digital Marketing Course in Chennai at FITA Academy.

Most Important Tools in Digital Marketing:


MailChimp is generally social advertising and email marketing tool which is generally designed to automate digital marketing campaigns. It is one of the important best digital marketing tools which helps improve marketing campaigns and track the generated traffic. 

Moreover, the platform allows multiple integrations simultaneously with many different ways SaaS companies. The tool is quite efficient for email campaigns, which can generally engage with audiences all around. MailChimp is an important name in the world of email marketing. 

Google Analytics:

The best digital marketing tool is Google Analytics, which supports a variety of marketing choices. Google Analytics makes it simple to track your e-commerce firm and set goals that can keep it on track. 

Marketers may easily determine the best course of action for website changes and modifications by using the numerous data insights that Google Analytics offers. Install Google Analytics on your website first, then set up your analytics.

Google Ads:

If your business is small or big, Google Ads plays a vital role which can be used to promote it. Although many marketers believe Google Ads is too Costly, it is an important profitable method digital marketing platform that may grow your company. 

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Canva Business:

If you work in digital marketing, you understand the importance of having a decent design tool to help you create eye-catching social media posts and other marketing materials. 

You may create successful marketing campaigns utilizing visual content which can be shared on blogs, websites, social media, and other platforms with the help of Canva, a well-known design tool. Visual content is the bedrock of any digital marketing campaign. If you want to gather your audience, you must make engaging postings. 


Ahrefs provides a range of search engine optimization tools to help you optimize your website based on your marketing needs. It is mostly used for checking backlinks, and it is an important and efficient sought-after digital marketing tool on the market due to its enormous data index. 


Hubspot gives organizations the tools they need to generate, manage, and optimize the content for their websites and blogs, including a CRM, an automation tool for marketing, and a content management system (CMS). 

It also offers tools for managing many other social media, email marketing, analytics, and reporting. It also offers many paid editions with extra functionalities in addition to the free version.

Final Words:

This blog helps to gather more detailed information about Digital Marketing and its Tools. If you want to know with real-time examples, Join Digital Marketing Courses in Bangalore, where our expert trainers will train you with real-time examples and case studies.